SOS BUSINESS SUPPORT
Practical Support for Small Food Businesses
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Next Adventure
Running a small food business is bloody good fun, but it comes with its challenges and can be overwhelming. From managing staff and production to maintaining consistent product quality, we all face operational and product challenges as they grow.
Sequel SOS is a specialised food business consulting service created by the team at Sequel Bakery to support small food businesses facing these challenges.
We provide practical, hands-on business support across people, operations, and product development to help businesses win against the odds!
How we Help
People
Building Stronger Teams
People are the heart of every food business. We help improve team structure, communication, and training so your staff can perform confidently and efficiently.
Who is bring strength to the team:
• Team organisation and workflow
• Staff training and skill development
• Role clarity and operational efficiency
• Improving team communication and collaboratio
Operations
Creating Efficient Systems
Operational inefficiencies can quietly cost businesses time and money. We work with you to improve systems that keep your business running smoothly (not you running around)
How to make operations work for you:
• Kitchen and production workflow optimisation
• Waste reduction and cost control
• Production planning
• Operational systems for consistency and efficiency
Product
Strengthening Your Food Offering
Great products are what keep customers coming back. It’s really all that matters. With strong expertise in food production and product development, we help businesses refine and improve their offerings.
What makes your story more sticky:
• Product development and refinement
• Recipe standardisation
• Scaling production
• Quality control systems
A Hands-On Consulting Approach
Unlike traditional consulting services, Sequel SOS works directly alongside your team.
Our approach is practical and collaborative. When needed, we visit your business, observe operations, and help implement improvements on-site.
This hands-on approach allows us to deliver real, measurable improvements rather than just theoretical advice.
Try our 10 min Business Assessment to work out how we can help you.
Meet the Sequel SOS Team
Between the three of us we bring experience across operations, product development and business strategy, and we’ve learned that sometimes the most valuable thing a business can get is an outside perspective, with some really hands-on support.
Sophie
Operations & Production
Sophie focuses on operations, production systems, and workflow efficiency. She is passionate about simplifying production processes so businesses can scale more easily and operate with confidence.
Her approach is straightforward: cut what’s not working and double down on what is.
With more than 18 years of production experience, Sophie brings deep practical knowledge across rostering, workflow design, production systems, and operational improvements. She works closely with teams to identify bottlenecks, streamline processes, and create systems that support sustainable growth.
Danial
Product & Quality
Dan is passionate about great products built from simple, high-quality ingredients.
His philosophy is that when ingredients and technique do the heavy lifting, products can truly shine without unnecessary complexity. This approach allows businesses to expand their product range more easily while maintaining consistency and quality.
Dan’s experience spans fine dining kitchens through to small-scale production and home kitchens, always with a focus on quality, flavour, and strong product foundations.
William
Vision & Strategy
William focuses on vision, strategy, and aligning teams around great products.
He works with businesses to make sure its goals are connected to the products and team structure, ensuring everyone is working toward the same outcome.
For William, success comes from building strong teams that support exceptional products. By creating clarity around direction and purpose, businesses can operate more effectively and deliver their best work.
Why We Started Helping Other Food Businesses
Over the years of building our own businesses, we’ve seen how hard it is to run a small food operation.
Stupid hours. Tight as margins. Constant pressure to get “it” right and little room to move when “shit hits the fan” — from the product to the team to the day-to-day operations.
We’ve seen it all, and we’ve seen how many great businesses struggle, not because they lack passion or talent, but because running a food business requires so many different skills at once.
Operations. Product. People. Vision.
The reality is that most small business owners are trying to carry all of that alone.
We started offering support because we genuinely love food businesses and want to see more of them survive and thrive. Independent bakeries, cafés and food/drink makers are what give character to our communities, and we believe they’re worth supporting.
Our goal isn’t to change what makes your business unique.
It’s to help you strengthen it, simplify it, and make it sustainable for the long term.
Our services are designed for small food businesses, including:
• Bakeries
• Cafés
• Food manufacturers
• Catering businesses
• Specialty food producers
If you’re experiencing people challenges, operational issues, or product development problems, Sequel SOS can help bring clarity and direction
Who Sequel SOS Is For
Start Today
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Our pricing Structure
90–120 minute session
Includes:
• Business assessment
• Identify key operational/product issues
• Actionable recommendations
• Follow-up summary
On-site Operational Business Support
Half Day: $800 Full Day: $1,500
• On-site Business Visit
• Workflow observation
• Team support
• Operational improvements
• Immediate practical changes
Works best for hospitality consulting.
4 - 6 weeks Business Support
• Initial business audit
• Operational improvements
• Team training
• Product development support
• Weekly support sessions in-person
Best for businesses needing deeper support.
Need Help With Your Food Business?
If you’re dealing with staff challenges, operational bottlenecks, or product issues, the Sequel SOS team can help.
Start with a consultation and discover practical ways to improve your business.